In honor of Women Entrepreneurship Day, we’re thrilled to feature the inspiring journey of Erica Ishida, the founder and CEO of Yellow Cedar Group. At Acumen MB LLC, we are proud to spotlight women entrepreneurs like Erica, whose resilience, vision, and leadership exemplify the strength and innovation that women bring to the business world. From Employee to Entrepreneur: Crafting a Vision Erica’s journey to entrepreneurship began with a transformative realization. After stepping down as President of Apple Growth Partners, she knew she wanted more than just another role in someone else’s company. “I did not want to work for an employer,” she shares. Instead, she sought to create a business that aligned with her passion – coaching and advising others to build personal and professional resilience. Yellow Cedar Group was born out of her desire to work with people she loves, on her own terms, and to empower others to thrive. Overcoming Challenges as a Woman Entrepreneur Interestingly, Erica finds that the challenges she faced were more prominent during her career as an employee rather than as an entrepreneur. “I was looked at and treated as ‘less than’ for being a woman, and at times, for being young in a senior role,” Erica recounts. But these experiences only fueled her determination. A mentor once told her, “Cream always rises to the top,” a mantra that encouraged her to bring her best self to every challenge. By working smarter and harder, Erica overcame obstacles, proving that dedication and authenticity are key to long-term success. Empowering Women Through Coaching and Mentorship At Yellow Cedar Group, Erica is passionate about coaching women executives, guiding them through their personal and professional challenges. “I try to create a safe space for women to open up about their challenges and dreams so we can work together toward their desired future,” she explains. Her coaching approach focuses on helping women recognize their potential, embrace self-care, and set clear intentions, demonstrating that with the right support, anything is possible. Pivotal Moments That Shaped Yellow Cedar Group The decision to start her own business was not without its difficulties. Leaving her previous employer under challenging circumstances tested her confidence. Yet, it was in these moments of uncertainty that she found strength from her network of trusted colleagues. “Each of these people reminded me of who I am, how powerful I am, and the value I bring,” says Erica. Their encouragement and initial support not only bolstered her confidence but also helped her secure the first clients that would pave the way for Yellow Cedar Group’s success. Core Values That Define Leadership Erica leads Yellow Cedar Group with four guiding principles: · Seek and Speak the Truth · Protect the Good · Relentlessly Pursue Potential · Minimize Suffering These values are not just words but the foundation of her coaching and advisory work. By aligning her business practices with these principles, Erica is able to create meaningful impact, both for her clients and the community. Supporting Women Entrepreneurs: A Collective Effort Women Entrepreneurship Day is a reminder of the incredible achievements of women business leaders like Erica Ishida. Her journey reflects the power of resilience, the importance of a strong support system, and the impact of leading with integrity. At Acumen MB LLC, we are committed to supporting women entrepreneurs in their quest to achieve their dreams. Whether it’s through sound financial advice or tax strategies, we’re here to help you thrive. Let Erica’s story be a testament to the strength and potential of women in business. This Women Entrepreneurship Day let’s celebrate and support the women leaders who are breaking barriers and driving change.